BEGINNING OF THE CORPORATE END

So American Airlines supported the arts by giving New York’s Roundabout Theater $850,000 a year for 10 years. In return the airline gets its name on the theater. But “American Airlines isn’t supporting the arts, bless them. They are paying a tax-deductible fee in order to advertise and sell their corporate logo on Broadway. Philanthropy has sweet zilch to do with it.” – New York Observer