- Much of the art on the web is, well, rather lacking in imagination. Etoy is trying to change that. Fresh from battles over the use of their name, the artist group is forging ahead. “Created in 1994 by seven original founders who describe themselves as ‘sound-producers, artists, designers, lawyers, PR and CI experts [public relations and corporate identity]’ etoy’s first project was to merge their individual identities into one digital identity and produce, ‘the first dot.com brand in the art world.’” – The Art Newspaper 03/31/00
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