Cable TV enticed new viewers with dozens of highly specialized channels, whereas the web has recently been drawing audiences to more generalized content on fewer high-profile sites. “As TV becomes more of an active medium and the web becomes more passive, they will eventually meet in the middle.” Convergence already spells success for independent film producers and other artists, but “make no mistake, streaming media is cool but it’s still embryonic.” – The Age (Melbourne) 04/06/00