London’s Royal Academy decided to stay open all night during its recent Monet show. It worked. The museum has become one of the top ten tourist attractions in Britain. “The exhibition, which cost £1.8 million to stage and four years to assemble, boosted the number of visitors to the gallery to 1.39 million last year, up from 912,714 in 1998. Nearly 8,600 people attended the show each day despite the queues and the high entrance charge of £9.” – The Independent (UK)