OK, JUDGE IT BY ITS COVER

Penguin Classics, those ubiquitous UK paperbacks with the orange covers, have received serious book jacket face-lifts, and sales are now soaring. Penguin UK art director John Hamilton hired England’s best young designers to “perk up 60 of Penguin’s warhorse titles, quadrupling the sales of 20th century greats like Fitzgerald, Forster, and Camus and bringing literature in close proximity to Backstreet Boy biographies.” – Metropolis