An awful lot of indie music is turning up on commercials for luxury items these days. Why? “If selling today’s college kids on conspicuous consumption is easy, selling it to twenty- and thirty-year-olds is a trickier proposition: how to define in marketing terms a demographic which, not so long ago, defined itself in opposition to the market? The answer is simple if you grant that ironies are like submarines; dangerous only when submerged.” – Feed