Hollywood is courting the new internet taste-makers. “The rules of the Hollywood marketing game are being reinvented overnight. Box office is booming thanks in part to an explosion of media coverage of movies, in traditional outlets like newspapers and magazines as well as a fast-growing body of Internet fan, news and gossip outlets. But the boom in Internet movie coverage has been a double-edged sword for filmmakers and movie marketers, rife with as many pitfalls as possibilities.” – Los Angeles Times 06/25/00