Why do we think of certain colors as possessing beauty or emotion? “Flamboyant colour has always been associated with the pursuit of the beautiful, with aestheticism, with hedonist visual pleasure. Think of Matisse and his painting The Red Studio, in which every object in the room is choreographed to the rhythm of an overwhelming red; the boundaries of walls, a table and a clock are visible only as traces in redness. The very vocabulary of colour is saturated in ideas of beauty; the word “hue” comes from the Old English for ‘beauty’.” – The Guardian