“Ten years ago shoppers over age 35 purchased just 29 percent of records, according to the RIAA. By 1999 that number had jumped to 44 percent, good for $6 billion worth of music sales. Yet despite this unique chance to market to a wave of music-buying adults who, according to one recent survey, buy an average of 20 CDs each every year, sales indicators suggest these 30-, 40- and even 50-something parents remain cool to jazz and classical.” – Salon