“As a cultural phenomenon, Riverdance has been closely parsed from top to bottom, hailed by some as an expression of a confidently globe-conquering new Ireland, dismissed by others as a pile of Celtic clichés. What has been ignored, however, is the gargantuan financial muscle that promises to make Riverdance the country’s biggest cultural export. The three Riverdance shows touring the world, along with their myriad merchandising spin-offs, have grossed an estimated £½ billion to date.” – The Sunday Times