“While the major media establishments struggle to figure out how to use the Internet, many celebrities are taking advantage of a medium that offers more creative freedom at a lower cost. And they’re being greeted by a number of smart online companies such as Artistdirect, which creates Web sites for celebrities, and Atomic Pop, which is headed by Al Teller, the former head of MCA Music Entertainment Group and CBS Records.” – Yahoo! (Inter@ctive Week) 08/15/00