Gallery and museum attendance in Korea is down in recent years due to a popular view of fine arts as “pretentiously ritzy, untouchably high culture, and shamelessly time-consuming.” So what are curators and arts marketers doing to bolster attendance? “Holding exhibitions in the unlikeliest places in town – cemeteries, trains, warehouses, subway stations and local streets – for the very purpose of winning converts to the fine arts.” – Korea Herald 08/27/00