Stephen King says he learned a lot about the internet with his failed serialized novel. “First, many Internet users have the attention span of a grasshopper. Second, users believe that everything on the Web should be free or almost free of charge. And third, book-readers don’t regard electronic books as real books. They’re like people saying, ‘I love corn on the cob but creamed corn makes me gag’.” – Frankfurter Allgemeine Zeitung