A BRANDING THING

The Australian Art Orchestra has made a deal with the Sydney Opera House. “The partnership means that, over the next three years, the Sydney Opera House will produce a series of events and opportunities for the Art Orchestra. The Australian Art Orchestra will retain its name, but will be known as `The Sydney Opera House presents the Australian Art Orchestra’.” – The Age (Melbourne)

REACHING OUT: Sydney Opera House’s “branding opportunity” with the Melbourne orchestra is an attempt by the Opera House to further establish itself as a fully functional performing arts centre.” – Sydney Morning Herald