WHY BOOKS ARE PUBLISHED

“Forty years ago an editor decided to publish a book because it, or the author, captured their fancy. Marketing, accounting, and publicity mattered, but not nearly as much as editorial preference. This led to the discovery of some great writers who wouldn’t have stood a chance in a more dollar-conscious environment, but it also led, as you might expect, to a reasonable share of self-important blather. Over the last decade the ethos of narcissism once so common has been displaced by an equally dubious operating principle: The corporate mindset.” – Feed