Of course the hundreds of small poetry publications that struggle on year after year would like a piece of the $100 million Ruth Lilly recently gave Poetry magazine. But it’s not all about the money. “They write because they love it with no expectation of making money. Even the big poets don’t make much. While novelists or even some non-fiction writers can fantasize about a possible movie contract, for poets, there’s the cold reality that winning a multi-state lottery is more likely.”