A plan by the mayor of London to spend £350,000 on subsidizing theatre tickets for Londoners, is being welcomed by the theatres. “Just one third of the 12 million people who pay to see plays, musicals, dance and operas in London’s theatreland actually live in London. The tickets, which can cost up to £40, are being offered at reduced prices of £10, £15 and £20 between 15 January and 29 March.”