It appears as though it’s the moment of truth for Salon, the online magazine. “Once the Web was crowded with nervy upstarts such as Suck and Feed, new media sites that disparaged their traditional rivals as dinosaurs but were actually the first to disappear. Salon was one of the most celebrated – and, with 30 million page views a month, one of the most popular – but the online magazine has been struggling for years to reach profitability and recently has been teetering on the edge of insolvency. Now in what may be a last-ditch effort to stay alive, Salon is about to dramatically change its business model.”