The movement towards corporate support of the arts in the face of dwindling public funding is nothing new in the US, but the overt nature of the partnerships has been ratcheting up considerably in recent times. From new concert halls named for corporations like Disney and Verizon, to publicly touted partnerships between theatres and clothiers, the arts seem to be increasingly going the way of the sporting world in terms of corporate culture and product placement. Not everyone likes the idea, but in an era when most cultural organizations are gasping for breath, few have the temerity to argue against any system which will provide them with new revenue streams.