“For today’s artists there’s no shame in being market-savvy. In the post-Warhol era, licensing agreements, movie deals and publicity campaigns are increasingly regarded as legitimate extensions of the art-making process. But one corner of the art world still embraces the ideal of art uncorrupted by commerce. In the field of outsider art, creators who show too much interest in marketing are likely to find their work devalued, if not shunned altogether.”