All guests, nominees and presenters at the Academy Awards will go home with “gift bags.” At one time the bags were a modest thing, but “designers and companies looking to win some high-profile promotion have been vying to have their products included in the Academy Awards gift baskets for years. At first a relatively modest undertaking, Hollywood’s version of the goodie bag has swollen to ridiculous size and value, with this year’s priced at approximately US$30,000.”