Is An “R” Rating Death To A Movie?

None of the top 20 films at the box office last year in America were rated “R”. “According to Daily Variety, two-thirds of all films released in 2001 earned an R, and they grabbed only 28 percent of the dollars spent at U.S. box offices. Last year, 58 percent of new movies were R-rated, and those accounted for 24 percent of ticket sales. Now, try to predict the future of bold, adult-themed cinema deserving R ratings. That is anyone’s guess. But in an industry where imitation breeds success, things aren’t looking good for moviegoers who enjoy edgier, sexier or more violent film entertainment.”