Here are some rules: “The first rule would be to decide what story you?re telling and then get on with it; adults may enjoy the odd interesting digression, children simply lose interest and start eating crisps. The second would be to avoid irony and political point scoring at all costs; children can sense the strident negative energy a mile off and are bored by it. The third rule is to avoid deliberate artiness in design and to make things look like what they are supposed to be. And the fourth is to keep it simple and remember that less is more; children come to the theatre to be told a story, not to admire someone?s fancy set design or hard-won clowning skills.”