For years critics have been observing the growing sophistication and power of the entertainment/marketing complex and marveling at its effectiveness in selling its messages to the public. But “the media giants that wield such clout don’t always put it to such frivolous use. We are not just plugged into their matrix to be sold movies and other entertainment products. These companies can also plug the nation into news narratives as ubiquitous and lightweight as ‘The Matrix Reloaded,’ but with more damaging side effects.”