In Sheffield, so few people came to a free outdoor screening of a performance of the Royal Ballet, that organizers could have bought each member tickets to the performance in London for what it cost for the screening. Organisers hoped that Monday evening’s performance would attract 20,000 people. “But the estimated audience was only 1,000 which, if correct, would mean that the performance subsided each member by nearly £30 – just a few pounds short of the cost of a seat in the stalls at the Royal Opera House to see the same ballet, Manon.”