“Times are definitely changing in some of Canada’s symphony and opera halls. On a Saturday night these days, it’s hard not to notice the huge number of concertgoers in their teens and 20s. Many of them have never heard live classical music before. Some have never heard classical music, period. But lured in by cheap tickets for those under 30, they are quickly becoming converts. This is a vital renewal process for cultural institutions that have traditionally been seen as stodgy and elitist. And winning over potential new subscribers is also an economic necessity at a time when dwindling arts funding has left several Canadian orchestras on the brink of financial collapse.”