The release of the new Harry Potter installment is as big as publishing gets. “The launch of Harry Potter and the Order of the Phoenix, at midnight on Friday, is going to make the launch of an Apollo rocket look like a shamefaced sidling-away. It is the largest such event in bookselling history. Bloomsbury, JK Rowling’s publisher, is not saying exactly how big the first print run is going to be, but it has been estimated at two million in this country, 8.5 million in the States.”