Penguin is flexing its muscles to get itself more prominence in bookstores. “If a store commits to stocking a ‘good amount’ of Penguin titles and agrees to ten displays per year ‘in prime selling space,’ it receives an extra 1% discount on all titles published within the last year. Stores have to make a three-year commitment and must agree to promote both adult and children’s titles. To some small publishers, the move, coming from the country’s second-largest publisher, seems like yet another sales obstacle on a road already scattered with them. ‘The net effect is going to be less exposure for small houses’.”