Madonna’s new children’s book launched over the weekend – a product of hype already makes it a best-seller. “The English Roses has already found its way into publishing history as the widest, simultaneous multi-language release, with a target of more than 100 countries in 30 languages. The US print run alone is 400,000. The massive hype of Madonna’s simple fable perplexed the publishing world yesterday as she hosted an elaborate Kensington tea-party launch without a single copy of the book.”