“At its core, hip-hop is about bragging; ostentation and one-upmanship have played a crucial role in a music that confers upon its stars the means to walk their talk. In the South, though, a new school of artists has largely rejected such mainstream models. As new albums by Bubba Sparxxx and Nappy Roots demonstrate, country charm is just as viable as urban grit, and these rappers are retrofitting hip-hop to their purposes and experiences.”