New York’s Museum of Modern Art, better known the world over as MoMA, is changing its logo. Well, sort of. It actually looks about the same as it did before, with big block letters spelling out MoMA on a white background. In fact, even the typeface is the same. So what’s the difference? Well, you see, the old logo was awful and soulless. The new one is fresh and charming, but with a nod to tradition. Really, it is. Just ask them.