“Doesn’t it seem odd that these fully automated online e-commerce systems, with software that ought to be able to track and respond to customer behavior instantly, unimaginatively mandate the same fixed price across the board? One of the Internet’s supposed strengths is its ability to let supply and demand drive prices up and down in real time. Couldn’t the music companies use the Internet as a way to introduce popularity-based pricing, meaning that the songs with the highest demand would cost the most? Compared to eBay, charging 99 cents for every song is price fixing. And while 99 cents for my favorite song seems fair, what about my not-so-favorite songs?”