So McDonald’s protests the inclusion of “mcjob” in the new Mirriam-Webster Dictionary. “If McDonald’s couldn’t accept satire as the price of fame, though, why didn’t it protest the McJob coinage long ago? The first use in the Nexis database, it’s true, wouldn’t have raised hackles: It was an innocent play on words in a 1985 UPI story on the labor shortage. ‘Ronald McDonald has a mcjob for you,’ it began, with no scorn intended. But McJob in the ‘robotic, dumb’ sense popped up in the Washington Post just a year later…”