The struggle for what will be the next generation of DVD is underway. “The DVD is one of the success stories of the electronics industry of recent years. In the US alone, more than half of all homes have a DVD player. And it is now rare to find a computer that does not come with a DVD drive. The successor to the current discs are unlikely to be in the shops before 2005 but the tussle to become the standard for a multimillion dollar industry is already well under way.”