“For years, media consolidation was one of those issues considered worthy of debate only by policy wonks and public interest groups. The general public rarely stopped to read sober-minded studies, such as the one done after the 2002 elections, which found that 60% of the top-rated local news broadcasts had failed to devote one second to campaign coverage. But after Janet Jackson’s Super Bowl antics shone a spotlight on Viacom’s MTV-CBS hegemony, people began to connect the Big Media dots. The Super Bowl had more of a galvanizing effect on the media and the FCC than it did on grass-roots America. Ordinary citizens were already upset. For the past three years, when I boot up my computer each morning, I see dozens of complaints about what was on TV the night before. We’re just catching up.”