These days, laptop computers employ technology scarcely dreamed of during the Apollo moon missions. Physicians prescribe gene-triggering drugs that were fantasy elixirs a decade ago. And microchips have become so small that they’re measured in billionths of a meter. But more than 80% of U.S. adults still are not knowledgeable enough to digest a science story in a major newspaper.” So how do scientists learn to explain without dumbing down?