Alex Melamid is at it again. In his latest project designed to make his audience question artworld assumptions, he propses that art is the new religion. “In his current Art Ministry project, Mr. Melamid uses religion as a lens through which to examine the ingrained pieties and genius worship of museum culture. ‘The whole idea of art is based on belief. You cannot explain it, you cannot understand it. Just try reading art criticism — all you can do is have faith’.”