The Cleveland Play House has fallen on hard times both artistic and financial in recent years, but the arrival of new artistic director Michael Bloom seems to be generating real excitement for the future of theater in the city. Bloom talks less about reinvigorating the Play House as he does about reinvigorating the city, with theater as a focal point. “There has been what I would call a ‘standard repertory vision’ that just kind of assumes people are going to know why you are doing a play. You can’t assume that.”