Nearly every American orchestra is in search of a larger core audience, and the question of where the classical music audience has gone is a subject that has filled books, magazines, and countless seminars within the industry. “No one-size-fits-all answer to the dilemma exists, but orchestras around the nation are trying different approaches – and some of them seem to be working.” The American Symphony Orchestra League has been studying the marketing techniques that work, and the ones that don’t, in an effort to provide its members with a concise and (dare we say?) simple strategy for getting butts in the seats.