The new generation of cell phones promise big things. And so this week the first-ever dial-in cell phone concert took place. “At 9pm, some 300 Rooster fans were expected to flock to the Institute of Contemporary Arts in London to see their heroes perform a 45-minute set. At the same time, up to 1,000 customers on the 3 mobile network were watching the very same concert on their telephones. Live music broadcasts are billed as one of the major enticements of third generation – or 3G – mobile technology.”