“With profits in the publishing world pretty flat in recent years, big publicity budgets are largely limited to the heavyweights in the writing world, the proven novelists (such as Stephen King) or famous memoirist (such as Bill Clinton). Everyone else gets about $5,000 to $10,000 to promote their title, if they’re lucky. Many get nothing at all… The days when it was enough for an author to launch a Web site and give away some tote bags are over. An unknown writer today has to be an imaginative entrepreneur, with strong marketing skills — not just a wordsmith.”