A new research report offers some suggestions. “More than half of non-buyers say they would buy books if they became cheaper, and if they became more accessible. The research clearly shows that discounting expands the market, with cost the most quoted reason why non-buyers are rejecting books: 21% say new books are too expensive. The high-priced fiction hardback comes in for particular abuse from non, light and medium buyers. Supermarkets emerge with credit: more than half of all adults say they would buy more books if supermarkets stocked larger ranges.”