Austin’s SXSW Festival attracts 1,300 bands and 10,000 music industry people. “The conference makes clear that the music business is not just the recording business, and the recording business is not just the major labels. As the large music conglomerates bemoan a world of digital downloading, decreased sales and tight radio playlists, independent bands and labels have simply gone about making music. For musicians who don’t expect their careers to rise and fall by radio hits and blockbuster albums, major labels have less and less to offer.”