The Internet and its fermentation tank of constantly emerging technologies makes it unclear what ‘winning’ means anymore. It’s called right and wrong. It may seem quaintly old school to suggest that people should stop downloading culture without paying simply because it’s the right thing to do. But that may be the best option available. For starters, if “the people” don’t solve this problem themselves, Congress will, and you won’t like the solution–unless you enjoy the tax code.