Several techno-savvy companies are banding together to explore the possibility of combining FM radio and cell phone technology to entice a new generation of consumers to re-embrace radio. “The technology would combine the traditional over-the-air FM broadcast — through a receiver included in the phone — with text and graphics displayed on the phone’s screen. Those text-and-graphics images could be coordinated with the broadcast — to display the title of a song and the name of the artist, for example — or provide information such as concert schedules, allow the user to buy ring tones from the artist or participate in radio station contests.”