Who Knew Stuffy Old Rich People Had Radios?

In an effort to draw in new audiences, the Toronto Symphony Orchestra recently started running a tongue-in-cheek series of radio ads with the tagline “You’d be surprised who goes to the TSO.” Each ad featured a humorous description of a supposed subscriber with decidedly offbeat personal habits meant to demonstrate that orchestra concerts are “not only for stuffy old rich people.” As it turns out, though, the stuffy old rich people who listen to the city’s classical music station were unamused, and the ads have been pulled from the air.