“Toronto’s Lord of the Rings musical is becoming a hot ticket around the world with $1 million in tickets sold internationally on the first day they were offered. Because of the international appetite for the J.R.R. Tolkien epic, Toronto’s Mirvish Productions decided to begin public ticket sales on the internet on Sunday – a day before tickets could be purchased by telephone… The internet sales added to approximately $3 million the company has already racked up in group ticket sales to large parties, like tour operators who buy blocks of tickets.”