“Today the phrase “vanity project” is an accusation redolent of bloated ego, absence of talent, ill-used money or clout and contempt for the ethics of merit. Most of all, the phrase implies scorn for the normal artistic filters: all the editors, directors, producers, investors, curators and institutional functionaries who make things happen and bestow prestige. Lurking behind the term is the assumption that the only reason to produce, distribute and market your own creation is that nobody else will do it for you. But in this world of blogs, pocket video cameras, on-demand publishing and instant Internet distribution, dismissing an artistic undertaking for its vanity quotient has become so 20th century.”