Why is so little literature translated into English these days? “Readers looking for books in translation are now likely to find, at best, a few really big names (Eco, Allende, etc.) and then a lot of obscure stuff, which reinforces the idea of translated-works-as-exotic: sort of like subtitled art-house films, a boutique industry attracting a small, steady audience, but one that finds it hard to attract the average consumer.”