Robert Chalmers’ book has been a critical success, but it hasn’t been selling well. So he’s decided to hit the streets of London to give it away. “The likes of HarperCollins and Macmillan can blanket-bomb towns with those huge bookshop displays. I’ve always wondered whether ‘ordinary people’ with no influence or literary connections would actually like my books – I mean, it’s not like they’re Dostoyevsky or something. So, we had this joke in the pub a while ago… and now, well, here we are.”